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Our Story

What is the Self-Cut System?
Self-Cut System, LLC, founded by Ryford Estores in 2008, is the leading competitor in the men’s hair care industry. Focusing on men’s unique need for grooming services, Self-Cut System was developed to provide men with a fresh, professional haircut without relying on costly, time-consuming barbering services. Self-Cut System introduces a lifestyle that embraces the elements of urban life with its detailed instructional DVD and patent- pending three-way mirror, which allows men to take control of their image. Specializing in techniques for the trendiest hairstyles from ceasars to fades to beard and mustache trimming, Self-Cut System is exploding in the style-conscious urban community.

Who We Are:
At the age of just 16 years old, Ryford Estores operated his own barber chair in the Westchester, NY area. With 15 years of experience in the hair care industry, Mr. Estores envisioned an innovative product for self-grooming and quickly became the genius behind the Self-Cut System brand. Mr. Estores recognizes the need for an alternative to barber shops and developed the first educational program in self-grooming.

Where to Find Us:
Self-Cut System is available exclusively on our website. In the future, Self-Cut System will be available in retail stores across the nation.